"Mami Lola Arrives from Mexico" by Rachel Putman
University of Arkansas – Fort Smith employees and students took home 37 awards for excellence in marketing and graphic design during the American Advertising Federation local chapter’s 2017 ADDY Awards held Feb. 19.
The Marketing and Communications Office at UAFS earned 10 awards, including two gold awards won by Rachel Rodemann Putman of Van Buren, lead photographer and social media specialist, for her hype video for the Lions basketball team and her photo, “Mami Lola Arrives from Mexico,” taken of a grandmother who traveled to Fort Smith to see her grandchild graduate from UAFS. Putman also won a silver award for her photo series taken at Cub Camp and a bronze award for a photo of a student climbing the rock climbing wall in the university’s Recreation and Wellness Center.
Daniel Wiggins of Fort Smith, graphic designer, notched two silver awards – one for his international recruiting brochure and another for his design of the UAFS Viewbook, which he designed in collaboration with Laura Wattles, creative director.
Also winning silver awards were Danielle Kling of Van Buren, graphic designer, for her design of the flier for the Saxophone Prohibited concert last year; and Stanley Soultaire of Fort Smith, for his logo animation for the university’s Do More advertising and public relations campaign.
Tia Johnston of Fort Smith, student graphic designer in the Marketing and Communications Office, won a bronze award for a poster for the Chamber Music Faculty Recital.
UAFS Students winning ADDYs in the student division were:
Alma: Jeff Jedlicka, silver award for design of Uncharted Grounds subscription box.
Bentonville: Babbs Clements, silver awards for poster designs of Bates Shower and Giselle ballet advertisement.
Bonanza: Talia Blanton, gold award for “People Food” children’s book.
Booneville: Manyseng Soukhaseum, silver award for “Open Up to the Skies” kite poster design and bronze award for personal branding logo animation.
Charleston: Sofia Gamboa, gold award for New York Times logo animation; Julia Sexton, gold award for Stonehouse logo animation; and Laney Taggart, gold award for “Fashion Week Comes to D.C.” poster and bronze awards for designs of “Giselle” ballet advertisement and “Love Me or I Will Die” poster.
Fort Smith: Anna Griggs, silver award for design of Neighborhood Bageri Zopf Packaging and bronze award for Bread Basket subscription box; Tia Johnston, Best of Show Student Award and gold award for “Everyone Deserves a Slice” campaign, silver award for design of Queen’s Guard packaging, and bronze awards for designs of Garden Tea packaging and Adelsten invitation; Bonnie Lor, bronze award for product photography; and Tien Pham, silver award for food photography;
Greenwood: Karina Labrada, silver award for UKF Music logo animation.
Hanoi, Vietnam: Jason Ho, silver award for advertising campaign for “The Nutcracker.”
Ho Chi Minh, Vietnam: Phuc Ngo, gold award for Adidas logo animation.
Missouri City, Texas: Michelle Walker, gold award for Rummager Subscription Box and silver award for floral invitation design.
Van Buren: Cathleen Nichols, silver award for food photography; Natalie Trinidad, silver award for Fanta logo animation;
Winslow: Alvis Center, silver award for design of Nightcrawler Typeflix poster.
Winners of gold ADDY awards in both categories will advance to the regional ADDY Awards, held April 6-8 in Fort Worth, Texas.
The ADDY Awards are presented by the American Advertising Federation - Fort Smith chapter. They are the advertising industry’s annual awards ceremony to recognize excellence in advertising. Entries are based on creativity, originality and creative strategy. The AAF-Fort Smith chapter is part of District 10 of the national American Advertising Federation.
About the University of Arkansas - Fort Smith
The University of Arkansas – Fort Smith is the premiere regional institution of Western Arkansas, connecting education with careers and serving as a driver of economic development and quality of place in the greater Fort Smith region. Through a small campus, dedicated professors, and the university’s unique bond with its community, students at UAFS are able to do more in the areas they are passionate about, both on- and off-campus, in a way that prepares them for post-graduate success. To find out how you can do more at UAFS, visit www.uafs.edu.